Eddie Obeng

Eddie’s the person behind the innovation bursts at Allianz Cornhill, Danone, Rank, Cadburys; the delivery of successful innovation projects at IDEO, Telefonica, JPMorgan, GlaxoSmithKline, Cazanove, Electronic Arts; the successful deployment of technology at Citigroup; inspiring change and leadership in HSBC, Co-op; the turn-around of Rolls Royce Motor cars & Magnet; and much more…

Watch Eddie’s videos

TED Global: Smart Failure for a Fast Changing World
BBC: Interaction
Google Zeitgeist: Reset, Rethink: Educating a New Generation
Books authored by Eddie

New Rules for the New World
Putting Strategy to Work
Never Re-organise again
Making re-engineering Happen
Money Making Machine